Excel v Photoshop

Photoshop has reached the epitome of product marketing – it has made it to being a verb.

“I’ll just photoshop that background/spot/ex out later.”

Google the same, “I’ll google them to see what time they are open.”

No one ever said “I’ll just Excel away 7.5 bn euros” did they?

Do you think you need a 2 syllable name to have a chance of reaching verb status?

(Sadly for Adobe when I photoshop my photos I use the Gimp)

Any other software or service that has reached verb status? (Or generic insult?)


6 Responses to “Excel v Photoshop”

  1. Harlan Grove Says:

    Let’s Microsoft the competition.

    Let’s ribbon our current users.

  2. Jon Peltier Says:

    There’s already a verb “to excel”, and I don’t think it could be supplanted by the meaning “to use Microsoft Excel”. Partially because most people who use Microsoft Excel do not excel at it.

  3. sam Says:

    Is the Data dump from “some ERP” Excelable…..

  4. Simon Says:

    Nice ones Harlan, they made me laugh out loud.
    Fair point Jon, I’d almost forgotten the actual word exce.

    What about ‘Python 3.0 has gone and done a Microsoft’ (broken backwards compatibility)

    Or ‘I got powerpointed to death’

  5. Marcus Says:

    There’s also plenty of examples in the non-software world where a brand name has beome synonymous with the object or activity.

    Roller blades – they’re actually in-line skates. Roller blade is a brand. As too is wind surfer amongst others.

  6. Simon Says:

    Just read one on El reg.
    Some furniture got Ballmered.
    presumably that means smashed against a wall/door/window, in a fit of psychotic rage.

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