Apple marketshare

The next marketshare figures are due out in a few weeks ( I think/hope). In fact some notebook ones are here. (Apple are booming)

How do you think Apple will do? do you think they will continue to take marketshare from MS or do you think MS will pull it back?

Me, I am convinced they will grab another chunk, and continue for some significant time. Franky I can see parity within a couple of years, certainly in the consumer space (Win 40%, Mac 40% Linux 20% – Oct 2010)


Because Apple deeply understand something vital that MS seem utterly unable to get their head around.

Apple understand that first impressions count, and they understand that caring is the best ever first impression.

Compare and contrast the neat ‘quality’ packaging that Apple stuff comes in to the crapware infestation that greets a new Windows user.

Of course Apple have more control of the whole process from manufacture to retail, I think that shows how smart they are. In going for mass market MS have ceded too much control to orgs with potentially conflicting objectives. Even if MS understood that first impression thing, they are powerless to affect it. oops.

Tom first mentioned it ages ago, things have changed in IT. Years ago business drove IT and things moved from business to consumer. These days a lot of new trends appear first in the consumer space and are driven from there to the corp. world. If that happens with OS’s MS will have big problems.

In 2 years time where do you think things will be?

The big issue with any OS shift is that MS Office only really works on Windows. I guess there is Wine, but really I think the only cross platform office suite is OpenOffice. The current Mac Office has no VBA which puts if in the chocolate teapot category of usefulness.

Do you see/expect to see a noticeable reduction in demand for MS Office related services if/as people migrate to other OS’s? Or are all these Apple-istas just dual booting back into Windows/MS Office?



12 Responses to “Apple marketshare”

  1. Michael Foord Says:

    Hmmm… well apparently chocolate teapots are not entirely useless:

    Don’t write off Mac Office prematurely. ;-)

    Well, at any rate Microsoft have said that VB is coming back in the next version.

  2. Simon Says:

    “As such, such an item should serve as an excellent baseline of uselessness against which to compare other, similarly dysfunctional, items” – sounds pretty useless to me!
    great link btw.

    I meant its useless compared to the VBA equipped version it replaced. And yes VBA will be back, which I can’t help feeling will negatively impact the sales of the current version. But then it will be back to being cross platform.

  3. Biggus Dickus Says:

    You really DID have this in the “hopper” didn’t you :-)

    I agree that Apple will continue to bite big chunks out of the “Consumer” market and eventually will move into the corporate world the way PCs did.

    I think MS would be smart to push Office on that platform and do whatever they can to accomodate interaction with and conversion from PCs to Macs. MS has always been the majpr provider of third-party softare on the Mac OS so why not push that space harder ?

    It may be that the future of the “Power-User” may be on the Mac desktop (??) not the PC (it really is becoming less and less a “Personal Computer” every day anyway).

    I never really thought about that until now and it does kinda make sense – doesn’t it ?


  4. Simon Says:

    MS aren’t even pushing Office on their own platform (where’s our 300 big ones??), why would they bother with Macs?

    MS gave up the (desktop) platform wars years ago, they are now just hoping to get .net, SQL server and Sharepoint on the server. And then push demand out from there, rather than pulling demand from desirable client apps. (hmm thats an interesting thought!)

  5. Harlan Grove Says:

    Microsoft put itself into this vice. Charging ever more for modest upgrades (anyone care to name one, just one, must-have feature introduced in Excel 2003 vs Excel 2002, aside from the obvious one from Microsoft’s perspective – Excel 2003 won’t run under NT4/95/98/Me, so it forced users to upgrade Windows to 2000 if not some flavor of XP) that nevertheless required much greater hardware resources. ‘No problem. PCs keep getting roomier and cheaper.’

    That’s the problem. Microsoft has laid the foundation for ever greedier versions of Windows and Office on the basis of cheap hardware. Must not have dawned on them that if it’s OK for the hardware to be cheap, cheap, cheap, why shouldn’t the software also be cheap. OTOH, Apple has always passed itself off as more of a luxury brand (to borrow from some other product, some shampoo IIRC, ‘I bought an Apple because I’m worth it!’).

  6. Tom Gleeson Says:

    I don’t think OpenOffice is MSOffice’s major threat, rather it’s the emerging online offerings from Google, Zoho and others ( for example Jedox and EditGrid in the spreadsheet arena).

    Okay you can argue that online spreadsheets are currently no match for the their offline cousins, particularly for serious datasmithing, but last month I saw a demo of Jedox’s next release of Worksheet Server which convinced me that will not be the case in the very near future. And, that next release will, like its stable-mate, Palo OLAP Server, be open sourced!


  7. Constable Odo Says:

    Microsoft has IT sewn up so tight, Apple will be lucky to get a couple of fingers in. Why would IT stop using Microsoft products on their own free will. OK, they didn’t want to use Vista, but as soon as Windows 7 arrives, they’ll be buying in droves. I don’t think it’s because one OS is that much better than the other, it’s just a nuisance of going through a complete change that IT probably doesn’t want to be bothered with.

    They keep talking about how useful virtualization is going to be in the future. I’m thinking that even if Macs are on the desk and in the back rooms, they’re still going to be using Microsoft Windows products or otherwise Fusion and Parallels wouldn’t be in so much demand. Don’t tell me they’re gonna use it to run Linux, either.

    I’ve been using MS Office for Mac for years and years. When I got my first Mac 128, I purchased MS Word, MS Excel and MS Basic with it. Other word processing and spreadsheet programs have been on the Mac and they’re probably all gone by now or rarely ever used. I always loved the feature overkill of MS products. Didn’t use all those features much but it was always nice to know they were there when you needed them.

  8. jonpeltier Says:

    Harlan: The feature that spurred me to upgrade from 2000/2002 to 2003 was the List. If I didn’t have an MSDN subscription, I would still be on 2000.

    Simon: “And yes VBA will be back…. But then it will be back to being cross platform.” It hasn’t been cross-platform since 97/98. In 2000, VBA was upgraded, leaving MacVBA behind. Never mind ActiveX worksheet controls.

    Constable Odo: I think you’re right, IT departments won’t want to do three changes at once: hardware, OS, business software. Virtualization adds yet another layer.

    Speaking of virtualization, one client of mine is on a Mac. He uses some VM with Windows XP and Office 2003, and he’s happy as a pig in mud.

  9. Michael Teuber Says:

    I can’t see how anyone bright enough to earn a living making fancy spreadsheets could feel threatened if every one on the planet stopped using Windows tomorrow. I would expect Apple to have 10% US Marketshare by this time next year and perhaps 5% of the enterprise market. That is not exactly going to bring an end to Office for Windows. Microsoft in its latest ads is stooping to inflame resentment of ‘Get a Mac’ ads amongst those who wear glasses or fear they are viewed as ‘unhip’. So they are clearly focused on retaining their stranglehold on the ‘weak-minded’ market. I can’t see how Apple can extend its marketshare much beyond 10% without cracking that all important demographic.

  10. Simon Says:

    Michael who feels threatened?
    Harlan 2002-2003: graduated toolbars of course. (we should have seen the warnings signs!)

  11. Sean Says:

    Well Simon, who said anyone felt threatened? Freudian slip?

  12. Simon Says:

    why have you come here?
    If you would like your comments to be read then I think you should consider extending the same courtesy to others.
    If you bothered to read the comment above mine to which I was replying, you could have saved yourself a comment.
    Were you blinded by the red mists of rage that someone may have said something that someone somewhere may possibly (miss-) interpret as slighting your beloved Mac?

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