Couldn’t have put it better myself!

Apologies to anyone who can see the point of his antics, for me the pointlessness is surpassed only by the pointlessness.

What do you think?

Hero or pointless twat?

12 Responses to “Twatdangler”

  1. Marcus Says:

    Care factor: zero

  2. Bob Phillips Says:

    I saw a newsreel of the ‘death jump’. He jumped off a platform at about 20-30 feet high, onto a very padded mat, whilst supspended from above by a flexible harness. Dangerous or what?

  3. Simon Says:

    Actually thinking about it the effluent UI probably comes a close second in terms of pointlessness.

  4. Bob Phillips Says:

    I really find your use of effluent UI offensive, so stop it immediately :-)

    Sometimes, you have to wonder what universe the marketing boys inhabit. Couldn’t they see the punning capability of Fluent UI, or were they so wrapped up in their belief that they know what is best that they thougt everyone would just drop to their kness in supplican’t admiration?

    I worked for Barclays in the early 2000s, and was transferred into their central IT department from a business area (the main reason I finally left, but that’s another story). Now this IT area was despised by the business, it failed to connect, failed to deliver, and still believed that IT drove the business. So they decided to re-brand, and what bright name did they come up with – Enable! Can you imagine it? I used to go to meetings where the business reps would openly refer to us as Unable or Disabled. They had a field day (years!).

  5. Simon Says:

    “I really find your use of effluent UI offensive, so stop it immediately :-)”
    C’mon Bob you know I’m not _using_ it! ;-) can’t use it, won’t use it!

    Enable->Unable – I wouldn’t be able to resist that myself.

    I’ve been in meetings where we have had to respectfully suggest that Business Unit Manager really won’t acronym well. Another place we asked for names for a new system, we got ARSE, CRAP, STD and a bunch of others I can’t remember.

    I’ve been through one of those rebrandings – I have never experienced such a despicable squandering of corporate resource. We got a bag and a pen and some chocolates, and a few beers. We lost weeks and weeks of productivity, prior, and more weeks and weeks after as people discussed who would get the chop. It added about as much value to humanity as the twatdangle.

  6. Simon Says:

    Of course the whole effluent thing is nothing more than a pointless rebrand. Thats probably why it irks me so. That and loss in productivity, and the frustration of being made a beginner again of course.

  7. Rob Bruce Says:

    I was a plumber for half a decade after I left school. On one contract we worked for a firm called Abbey Homes or, predictably, Shabby Homes to those who were familiar with the standard of workmanship.

  8. Bob Phillips Says:

    We once went through a rebranding, and we all had to take a Custome Service course. There we were on this course, being told that we should think before we act and consider the implications of our actions. We were told that senior management considered this the number one priority, and backed it all the way.

    Unfortunately, whilst we were on this course, the news broke that one branch manager sequestered funds from a young kid’s account because his father went overdrawn – you may remember it, there was a clasisc caryoon in one of the papers of the Barclays eagle swooping down a plucking apiggy-bank out of a small child’s hand.

    Oh, and we got a coffee mat, a Customer Service coffee mat.

  9. Dermot Says:

    I worked in the Systems Control Unit of my organisation once. Can you guess what the manager was called?

  10. Simon Says:

    David B?

  11. TFS Says:

    Real live twatdangler spotted in the wild!

  12. Bob Phillips Says:

    I agree with the tagline on that site, the owner amply demonstrates that.

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